Coverart for item
The Resource Win Bigly

Win Bigly

Label
Win Bigly
Title
Win Bigly
Creator
Subject
Summary
NEW YORK TIMES BESTSELLERThe New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as "the guy who created Dilbert" — recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they're used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more
http://library.link/vocab/creatorName
Adams, Scott
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Politics
  • Psychology
  • Nonfiction
  • Humor (Nonfiction)
Label
Win Bigly
Instantiates
Publication
Control code
OVERDRIVE:b18261bf-647e-46d6-ad05-b640114b4b5f
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780735219724
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Win Bigly
Publication
Control code
OVERDRIVE:b18261bf-647e-46d6-ad05-b640114b4b5f
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780735219724
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

  • Coloma Public LibraryBorrow it
    Coloma Public Library 155 Front St, Coloma, WI, 54930, US
    44.0338544 -89.5224398
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